Strategy

Investing in visionary and value driven entrepreneurs to build a holistic powerhouse for alternative meat

Following a buy and build strategy, we consolidate companies specializing in the alternative production of meat – established pioneers as well as emerging gamechangers. We partner with innovative and value driven individuals who – like us – aim to reduce alternative meat’s ecological footprint, increase its nutritional profile to support healthy living and encourage animal welfare. Our investment activities extend across the entire alternative meat value chain: from supplier to producer, from brands to distributors.